Description
Nine-time diamond-certified global superstar Post Malone will perform this year’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Kansas City Chiefs. Airing on CBS at 3:30 p.m. CST Nov. 27, 2025, the live performance marks the official launch of The Salvation Army’s Red Kettle Campaign and puts a national spotlight on the urgent needs of millions during the holiday season and all year long.
This professional campaign titled '2025 Red Kettle Kickoff' was published in United States in November, 2025. It was created for the brand: The Salvation Army, by ad agency: LERMA/. This Experiential and Integrated media campaign is related to the Public Interest and Sports industries and contains 1 media asset. It was submitted 28 days ago.
Credits
Client: The Salvation Army
Client Lead: Dale Bannon, National Community Relations & Development Secretary
In Partnership with: The Dallas Cowboys
Talent: Post Malone, Rowdy, The Dallas Cowboys Cheerleaders
Agency: LERMA/
Public Relations Agency: Genuine Article
Director: Chris Villa
Editor: Matthew Vietze
Executive Producers: Harrison Corwin and Drew Ferguson
