The Salvation Army

Keep It Going

Agency: LERMA/


Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on.

This professional campaign titled 'Keep It Going' was published in United States in December, 2021. It was created for the brand: The Salvation Army, by ad agency: LERMA/. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: LERMA/, United States
ECD-Principal: David Morrin
ECD/Writer: Bill Cochran
ECD/Art Director: Brian Linder
Broadcast Producer: Kathy Fawcett Martin
Brand Management/Principal: Jon Lee
Brand Management: Cassidy Wren, Chelsea Sweat
Business Affairs: Melissa Sinkoski
Production + Post: Camp Lucky
Director: Jeff Bednarz
Executive Producer: Brandon Tapp
Editor: Sai Selvarajan
Assistant Editor: Katian Kerr
Post Production Executive Producer: Jessica Berry
Line Producer: Evan Murphy
Audio: Matt Cimino
Color: Neil Anderson
Finish: Mark Sullivan

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