New Zealand National Party

2023 New Zealand Election Campaign

Agency: Big on Writing

"Economy" — interactive digital ad here:

"Bureaucrats" — interactive digital ad here:

"Cost of Living" — interactive digital ad here:

"Crime" — interactive digital ad here:

"Education" — interactive digital ad here:


There were five big worries for New Zealand voters, which added up to a country in crisis. We presented them with a simple proposition: choose broken or choose fixed. Rather than passively *showing* them their choice, our interactive sliders compelled them to physically and cognitively *make* a choice, kinaesthetically etching an indelible decision, which a majority took into the voting booth in favour of change.

This professional campaign titled '2023 New Zealand Election Campaign' was published in New Zealand in September, 2023. It was created for the brand: New Zealand National Party, by ad agency: Big on Writing. This Digital and Experiential media campaign is related to the Other industry and contains 5 media assets. It was submitted 3 months ago.


Advertising Agency: Big on Writing, Auckland, NZ
Creative Director: Glenn Jameson
Creative Director: Sue Worthington
Photographers: Lennon Bright & Daniel Wye

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