2023 Lucky Charm
Agencies: yoband • Tian Yu Kong
The COVID-19 coronavirus pandemic has brought bad lucks to people's lives, and everyone is eager to change their luck. It is a tradition of Chinese New Year to pray for good luck for the coming year.
Inspired by talismans, the most popular way of praying for luck in China, we have designed 9 New Year Lucky Charms that are closely related to studies, career, love, wealth, health, etc. Consumers only need to buy milk tea in the store, and they can randomly harvest a Lucky Charm, which will unlock a certain kind of luck in 2023.
This professional campaign titled '2023 Lucky Charm' was published in China in January, 2023. It was created for the brand: YH.TANG, by ad agencies: Tian Yu Kong and yoband. This Ambient, Design, and Experiential media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 4 months ago.
Advertising Agency : Yoband, Guangzhou, China
/ Tian Yu Kong, Guangzhou, China
Chief Creative Officer : Yiping Liu / Guanbin Yu / Jiangkun Sun
Group Creative Director : Ego Wang / Carlos Chen
Art Director : Yiping Liu / Carlos Chen / Haiwei Qiu
Copywriter : Kimmoe Mo / Ego Wang / Sophia Huo / Eurus Zhao
Animation: AU BRO