2023 Lucky Charm

Agencies: yoband Tian Yu Kong


The COVID-19 coronavirus pandemic has brought bad lucks to people's lives, and everyone is eager to change their luck. It is a tradition of Chinese New Year to pray for good luck for the coming year.

Inspired by talismans, the most popular way of praying for luck in China, we have designed 9 New Year Lucky Charms that are closely related to studies, career, love, wealth, health, etc. Consumers only need to buy milk tea in the store, and they can randomly harvest a Lucky Charm, which will unlock a certain kind of luck in 2023.

This professional campaign titled '2023 Lucky Charm' was published in China in January, 2023. It was created for the brand: YH.TANG, by ad agencies: Tian Yu Kong and yoband. This Ambient, Design, and Experiential media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency : Yoband, Guangzhou, China
 / Tian Yu Kong, Guangzhou, China
Chief Creative Officer : Yiping Liu / Guanbin Yu / Jiangkun Sun
Group Creative Director : Ego Wang / Carlos Chen
Art Director : Yiping Liu / Carlos Chen / Haiwei Qiu
Copywriter : Kimmoe Mo / Ego Wang / Sophia Huo / Eurus Zhao
Animation: AU BRO


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.