2018 NCAA Women’s Championship Anthem


As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments.
The creative was produced by ESPN’s internal agency, CreativeWorks.

This professional campaign titled '2018 NCAA Women’s Championship Anthem' was published in United States in March, 2018. It was created for the brand: ESPN, . This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 5 years ago.


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