Description
The workday comes to an end. You decide to crack open an ice-cold Stella Artois as a reward for all your hard work. You deserve it… go for it. But just as that incredible golden liquid touches your lips, you hear your boss about to walk in. Your survival instinct kicks in, and you hide the beer behind you, even though there’s nothing to hide, because it’s a Stella Artois 0.0%.
That’s how Stella Artois launches its new campaign, “0.0% is still Stella Artois,” for Stella Artois 0.0%, created by GUT Buenos Aires. Through a series of graphic and audiovisual pieces, the brand taps into those awkward moments that can arise around a non-alcoholic beer—as if it did contain alcohol. Micro-scenes told with Stella Artois’ signature humor, all landing on a clear message: “if it feels like beer, it’s because it is.”
“In a work or academic setting, even without alcohol, if it’s a Stella Artois, the instinct kicks in. And when that happens, an automatic reflex appears: to hide it. Because Stella Artois 0.0% isn’t lacking alcohol. it’s overflowing with attitude,” added Christian Rosli, CCO of GUT Buenos Aires.
“With Stella Artois 0.0%, we wanted to stop talking about what it doesn’t have and focus on everything it does. If your first instinct is to hide it, then the experience is already there,” said Agustina Vadori, Brand Manager for Stella Artois.
This professional campaign titled '0.0% is still Stella Artois' was published in Argentina in May, 2026. It was created for the brand: Stella Artois, by ad agency: GUT Buenos Aires. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 36 minutes ago.
Credits
Founders: Gastón Bigio / Anselmo Ramos
CCOs: Joaquín Cubría / Matías Lafalla / Ramiro Rodríguez Cohen / Joaquín Campins / Christian Rosli
ECDs: Diego Fernández Posada / Nicolás Feldman
Creative Directors: Gonzalo Nahuel Palma / Agustín Fernández Madero
Copywriter: Sofia Luciano
Art Director: Lucia Amancay Vierna Muns
Managing Director: Paula Medina Rivero
Head of Art: Solana Viton
CSO: Javier Quintero
Strategy Director: Francisca Balbiani Pellegrini
Strategist: Morena Magallanes
Insights Director: Agustina Univaso
Sr. Data Analyst: Anthony Figuera
Head of Business: Dana di Lello
Business Director: Judit Ducruet Paz
Business Supervisor: Carolina Scordo
Head of Operations: Jessica Imfeld
Director of Communications & Culture: Florencia Vera
Resource & Awards Director: Paula Akel
Head of Production: Mariana Jauregui
Production company: argentinacine
Director: Martin Holzman
General Producer: Nano Tidone
Executive Producer: Diego Gonzalez
Producer: German Escande / Felipe Medina
Production Coordinator: Natalia Barrios
Post Production Coordinator: Aldo Ferrari / Miranda Schwartz
Editor: Joaquin Pellarollo & Saporiti
Photography Production Company: Pura Foto
Photographer: Tatu Garcia
Executive Producer: Marcos Landajo
Marketing VP for Argentina, Bolivia, Chile, Paraguay y Uruguay: Eugenio Raffo
Marketing Director, Global Brands Argentina: Soledad Azarloza
Brand Manager: Agustina Vadori
Brand Chief: Martin Cascardo
Brand Analyst: Trinidad Rebord
