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Impact

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by Lowe, Tanzania for Toyota, within the category: Automotive.

Caption

Built to create an impact. And to prevent one.
Introducing the new Toyota Land Cruiser Prado - very few, if any, vehicles are more breathtaking. It boasts a 360 visual multi-terrain screen and steering angle display, a new electronically controlled KDSS suspension system and automatic crawl control letting you go uphill or escape from mud without operating the accelerator or brakes. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
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keithstoeckeler's picture

"Built to create an impact." takes on a whole new meaning now.

keithstoeckeler
Activity Score 425
Guest's picture

Stunning photography.

Guest
h_montenegro's picture

nice, clean work. congrats!

h_montenegro
Activity Score 10
Copywriter
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