Description
For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience.
Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.
A series of 15-second social and digital videos round-out the campaign:
- “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
- “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song.
- “Flowers” highlights the availability of all-wheel drive.
This professional campaign titled 'Corolla Cross' was published in United States in January, 2022. It was created for the brand: Toyota, by ad agency: Conill (Publicis Groupe). This Film medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 2 years ago by Chief Communications Officer: Chris Traina of Conill.
Credits
Advertising Agency: Conill, Los Angeles and Dallas, United States of America
Film Production: Prettybird
Chief Creative Officer: Gustavo Sarkis
Executive Creative Director: Veronica Elizondo
Group Creative Director: Martin Donovan
Associate Creative Director: Brian Abadia
VP, Director Of Production: Carlos Barciela
Senior Digital & Innovation Producer: Kat Olschnegger
Sr. Integrated Producer: Holly Otto
Freelance Executive Producer: Bryan Sweeney
Sr. Music Supervisor: Kristen Hosack
VP, Director Of Project Management: Sandy Mayer
VP, Management Director: Anabel Ordonez
Group Account Director: Patty Mira
Account Supervisor: Lissete Jimenez
Group Account Director, Sports & Entertainment: Carlene Rowe
Associate Account Director, Sports & Entertainment: Kate Noble
SVP, Chief Strategy Officer: Laura Semple
Director Of Strategy: Alejandro Oszust
Senior Strategic Planner: Caroline Hayward
Director (Prettybird): Max Malkin
Executive Producers (Prettybird): Ali Brown
Director Of Production (Prettybird): Tracy Hauser
Line Producer (Prettybird): Matt Wersinger
