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Agency Network: 
February 2010

Print advertisment created by Executive Center, Angola for Toyota, within the category: Automotive.

New prado. Amazing from every point of view.

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Photographer: Leo Rocha

Comments (13)

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SAM75's picture
Activity Score 220

I like this car.
But about the ad: Not bad. I give it 5

restless_r's picture
Activity Score 275

not award winning stuff ,, but it sells ,,, nice ad

xcreativity's picture
Activity Score 2374

I think it falls in the category of cliché. Although I think it's a good ad for its purpose.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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ZiggyZiggy's picture
Activity Score 5

Oh, come on! That's what you get when the client hands you a scamp and goes, "I'm thinking of something like this...". To be helpful and respectful, don't put this in you book.

morse's picture
Activity Score 18024

I guess it's ok coming from a developing market. But not much of an idea. And the execution looks really fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
Activity Score 3279

I love this idea

faysal121's picture
Activity Score 37

gud concept I've used this idea for Terios Daihatsu but ur execution is nice

Mandark's picture
Activity Score 403

yes...i bet this car could scare a lot of wildlife... poachers will be so happy to buy one.

it's kid of clisee...the city-offroad thing.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
Activity Score 1101

Will work. Clear message

Dzsoi's picture
Activity Score 8532

It is not a huge idea, but one can totally get it and the situation is somehow just... cute enough to attract me.

advocate's picture
Activity Score 268

bad proportion...etc.

Hibon's picture
Activity Score 3734

Nice idea and it work's.

Simple ideas are the best !

alausa's picture
Activity Score 1420

Cute, clear.