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Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by JWT, Italy for The English FunBus, within the category: Education.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
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Wadih A3's picture

cool

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
luispiter's picture

good...very nice

luispiter
Activity Score 2756
comunication
spacecowboy's picture

Very good.

spacecowboy
Activity Score 6
alvinivanicko's picture

Are u kidding guys? Good concept?
This is cool only if you KNOW ALREADY the english language. Otherwise, it's impossible to get the idea. So? Is this the first English school for people who know english already? Jejejeje.

alvinivanicko
Activity Score 263
Graphic Designer
Dzsoi's picture

Damn, you are right. So you turned me down, I liked it at first sight.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
800A's picture

People who take part in the study tour have at least a basic knowledge of the language. that's also why the copy is simple, basic english. Our target has a smattering of the language. We've already had a positive feedback: 5 people joined in, after seeing the ad on AOTW. Thank you anyway for your comment.

800A
Activity Score 39
Dzsoi's picture

Okay, you've persuaded me, so it's not a basic level training (you may write it somewhere on the ad).
Copy could have been even more simple by changing "stroll" to "walk", "rucksack" to "backpack" :)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
everartz's picture

kinda like the art around here.. but weird! this is from italy X)

everartz
Activity Score 7613
Art Director |

| everartz |

mariolakownacka's picture

start learning... stay in school - you'll be cool ;) anyone recalls?

mariolakownacka
Activity Score 30
everartz's picture

dzien dobry.. jak praca?

everartz
Activity Score 7613
Art Director |

| everartz |

MJStinson77's picture

@ alvinivanicko great observations! You're right, no way a non-english speaker, a.k.a. target audience, would ever be able to read this ad.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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