Agency Network: 
April 2010


Print advertisement created by JWT, Italy for The English FunBus, within the category: Education.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
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Wadih A3's picture


Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
luispiter's picture

good...very nice

Activity Score 2756
spacecowboy's picture

Very good.

Activity Score 6
alvinivanicko's picture

Are u kidding guys? Good concept?
This is cool only if you KNOW ALREADY the english language. Otherwise, it's impossible to get the idea. So? Is this the first English school for people who know english already? Jejejeje.

Activity Score 263
Graphic Designer
Dzsoi's picture

Damn, you are right. So you turned me down, I liked it at first sight.

Activity Score 8532
Copywriter at junior copywriter
800A's picture

People who take part in the study tour have at least a basic knowledge of the language. that's also why the copy is simple, basic english. Our target has a smattering of the language. We've already had a positive feedback: 5 people joined in, after seeing the ad on AOTW. Thank you anyway for your comment.

Activity Score 39
Dzsoi's picture

Okay, you've persuaded me, so it's not a basic level training (you may write it somewhere on the ad).
Copy could have been even more simple by changing "stroll" to "walk", "rucksack" to "backpack" :)

Activity Score 8532
Copywriter at junior copywriter
everartz's picture

kinda like the art around here.. but weird! this is from italy X)

Activity Score 7613
Art Director |

| everartz |

mariolakownacka's picture

start learning... stay in school - you'll be cool ;) anyone recalls?

Activity Score 30
everartz's picture

dzien dobry.. jak praca?

Activity Score 7613
Art Director |

| everartz |

MJStinson77's picture

@ alvinivanicko great observations! You're right, no way a non-english speaker, a.k.a. target audience, would ever be able to read this ad.

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

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