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Dark Kids, Twins

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Ogilvy, Italy for Ritual, within the category: Media.

The ghoulish and gloomy story of Melissa and Mircalla, who never had the chance of being sisters.
The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah

Comments (12)

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ReDorkulator's picture
ReDorkulator
Activity Score 58

Dark. Fun.

morse's picture
morse
Activity Score 18024

Great photos in this campaign. Cool logo too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

robbierae's picture
robbierae
Activity Score 84

Can't help but think this is the best brief ever. Beautiful but tame.

atb2005's picture
atb2005
Activity Score 13557

It's not magazine of, but magazine for. Love the dark ghoulish look of this campaign; it definitely gives you the heebie jeebies. I can only imagine what the magazine itself looks like.

Hibon's picture
Hibon
Activity Score 3734

great picture and logo... nice ad.

Simple ideas are the best !

Brain-Art's picture
Brain-Art
Activity Score 1101

The best one

sloppy4's picture
sloppy4
Activity Score 1492

i dunno. as far as dark goes, this is pretty disney.
and the logo technique with a cross has been done to death. video games, goth bands, etc etc.

silversurfer's picture
silversurfer
Activity Score 53

Really nice campaign. This is surprisingly different. Very tasteful way of doing dark without going too far. Nice.

Geimima's picture
Geimima
Activity Score 824

love it

life is a playground

tytpol's picture
tytpol
Activity Score 777

Cosa succede con la pubblicità italiana?

sintra's picture
sintra
Activity Score 699

Nice AD

IRONWORKS's picture
IRONWORKS
Activity Score 222

The best of all 3! Well done!!

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