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Perfectly cut, 2

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Grey, Australia for John West, within the category: Food.

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
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Adaddicted's picture

nice photography and retouching

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

xcreativity's picture

i just don't get the copy and the link to the visual. but good photography good

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Patata Casada's picture

I think the man's muscles are carve or cut, like the tuna... :S

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
bad astronaut's picture

are you really in advertising?

bad astronaut
Activity Score 544
Phil Lestino's picture

Is that a salmon in his trousers??

Phil Lestino
Activity Score 1684
Waheed's picture

i think that the idea is focusing on the muscular man who has enough power to cut the salmon perfectly...

Waheed
Activity Score 47
Copywriter
Spoonfeederxxx's picture

Weak and very gay...

Spoonfeederxxx
Activity Score 641
Copywriter
bad astronaut's picture

just like your comment. :)

bad astronaut
Activity Score 544
Ensamblador's picture

I think is very well executed and original. The idea to present a tuna brand with perfectly cut models is quite fresh. I don´t know in your countries but in México a large amount of women still decide purchase of food. This campaigne definetly hits women and of course gays.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
platonicaholix's picture

c'mon,,,just give some appreciation to the team...at least the photography,,,

platonicaholix
Activity Score 5
Graphic Designer at Mothercare + ELC + Gingersnaps Indonesia
platonicaholix's picture

c'mon,,,just give some appreciation to the team...at least the photography,,,

platonicaholix
Activity Score 5
Graphic Designer at Mothercare + ELC + Gingersnaps Indonesia
CDO's picture

Tuna is a very low fat protein. It's good for staying in shape, or for a low fat diet. This is probably aimed at body-conscious, health-conscious consumers.

CDO
Activity Score 14
Copywriter
kevgroat's picture

puns are just not the way to go, but with this i am now dumber

kevgroat
Activity Score 175
rhysnas's picture

cut is a way of saying someone is muscly and defined in australia.. now u shud ge tit..

rhysnas
Activity Score 2
Marketing Manager
Brent_Blair's picture

The boat one was better

Brent_Blair
Activity Score 75
Copywriter
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