Description
John West has this week unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand.
Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s iconic proposition that ‘It’s what John West rejects that makes John West the best’.
This professional campaign titled 'It's A No From John West' was published in Australia in February, 2018. It was created for the brand: John West, by ad agency: JWT. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 years ago.
Credits
Advertising Agency: JWT, Melbourne, USA
Executive Creative Director: Kieran Antill
Creative Directors: Jess Lilley, Jim Walsh
Art Director: Monica Placella
Copywriter: Katie Moore
TV Producer: Sandi Gracin
Print Producer: Miryana Velyanovski
Head of Planning: Simon McCrudden
Senior Planner: Brigitte Bayard
Group Account Director: Jessica Johnson
Senior Account Manager: Lizzie Barclay
Production Company / Offline Edit: FINCH
Director: Jae Morrison
EP: Corey Esse, Karen Bryon
Producer: Sarah Cook
VFX: Blockhead
Audio: Nylon
Media Agency: OMD
