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Kids on the move, 1

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

In Italy all advertising campaigns for kids show them posing in a sad attitude, just like adults. Emmapi's clothes are comfortable and casual and go against the mainstream approach.

Print advertisement created by Tita, Italy for Emmapi, within the category: Fashion.

Caption

Emmapi doesn't ask them to pose.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Sara Nissoli
Photographer: Piero Martinello
Account: Chiara Orlandi
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dsklan's picture

to dress them up like this is enough torture, even if they don't need to pose...

dsklan
Activity Score 1926
Art Director at homeshop
tazyboy's picture

What?

tazyboy
Activity Score 777
Art Director
the pencil's picture

yup, dont get the costume either

the pencil
Activity Score 235
Art Director
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