Pure character, 5

Agency Network: 
June 2009

Print advertisment created by Grey, Uruguay for Don Pascual, within the category: Alcoholic Drinks.

Wine glasses installation.

Advertising Agency: GREY Uruguay, Montevideo, Uruguay
Creative Director: Fabián Barros
Art Directors: Guille Alberti, Alex Gerontakis
Copywriters: Macarena Llambí, Juan Santalla
Photographer: Ramiro Rodriguez Barilai

Comments (13)

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valayamadvertising's picture
Activity Score 244

nice art direction. i suggest to include URL in some corner to make reader know more about you - copy writer should be more active

headoffice Communication's picture
headoffice Comm...
Activity Score 196

wow! Nice work.

Guest's picture
Dev Kumar's picture
Dev Kumar
Activity Score 834

Marvellous artwork. It's a shame that the copy didn't measure up.

wearmysocks's picture
Activity Score 1085

What are you guys talking about bitching about the copy? Line, product name, description. All very neat and minimalist. Why would you want to take away from the visuals?

Energizer Bunny arrested, charged with battery.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

now this is something i called The Art. Congrats!

Guest's picture

not convinced this does anything

Guest's picture

nothing relevant

Grace's picture

I'm sorry, but I didn't know what Don Pascual was before I saw these, and didn't know after I saw them either.
I had to google it.
The art is very pleasing, but as an ad it is not original and pretty forgettable.
I've forgotten already.

Guest's picture

bien malo

kurtberengeiger's picture
Activity Score 7323

I like these, but I think I understand the "copy" comments.
I mean, it seems to me to be a question of understanding.
But of course, that could just as easily be solved by good media placement as by a product descriptor or webaddress.

Guest's picture

amazing work really....Grace you didn't realise this was a wine brand from all the wine glasses?? it doesn't matter anyway because the image motivated you enough to google gave them one extra hit for their website and another person who knows their name...mission accomplished! considering this is an advertisment for alcohol they have done really well by not sticking to the norm.

Rastamathamba420's picture
Activity Score 251

La dirección de arte es muy buena. me gusta