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Pure character, 5

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Grey, Uruguay for Don Pascual, within the category: Alcoholic Drinks.

Caption

Wine glasses installation.

Advertising Agency: GREY Uruguay, Montevideo, Uruguay
Creative Director: Fabián Barros
Art Directors: Guille Alberti, Alex Gerontakis
Copywriters: Macarena Llambí, Juan Santalla
Photographer: Ramiro Rodriguez Barilai
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valayamadvertising's picture

nice art direction. i suggest to include URL in some corner to make reader know more about you - copy writer should be more active

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

headoffice Communication's picture

wow! Nice work.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Guest's picture
Guest
Dev Kumar's picture

Marvellous artwork. It's a shame that the copy didn't measure up.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
wearmysocks's picture

What are you guys talking about bitching about the copy? Line, product name, description. All very neat and minimalist. Why would you want to take away from the visuals?

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Muhammad Imran's picture

now this is something i called The Art. Congrats!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

not convinced this does anything

Guest
Guest's picture

nothing relevant

Guest
Grace's picture

I'm sorry, but I didn't know what Don Pascual was before I saw these, and didn't know after I saw them either.
I had to google it.
The art is very pleasing, but as an ad it is not original and pretty forgettable.
I've forgotten already.

Grace
Guest's picture

bien malo

Guest
kurtberengeiger's picture

I like these, but I think I understand the "copy" comments.
I mean, it seems to me to be a question of understanding.
But of course, that could just as easily be solved by good media placement as by a product descriptor or webaddress.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

amazing work really....Grace you didn't realise this was a wine brand from all the wine glasses?? it doesn't matter anyway because the image motivated you enough to google them...you gave them one extra hit for their website and another person who knows their name...mission accomplished! considering this is an advertisment for alcohol they have done really well by not sticking to the norm.

Guest
Rastamathamba420's picture

La dirección de arte es muy buena. me gusta

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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