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Chess

Campaign
Agency Network: 
Published/Aired: 
June 2008
Deprisa Print Ad -  Chess

Also From This Campaign 2

Description

Print advertisement created by BBDO, Colombia for Deprisa, within the category: Professional Services.

Caption

Check!

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Giovany Martinez, Hugo Corredor
Group Directors: Fredy Méndez, Mauricio Silva
Art Directors: Diego Santamaria, Daniel Jaramillo
Copywriter: Felipe Salazar
Photographer: Alfonso Torres
Other additional credits: Diana Obregón
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ADebutant's picture

"Dear Jaque, I glued the pieces to the board so those idiots at Deprisa wouldn't ruin our game...I guess it's up to you to figure out how to make your next move"

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
TASTELIFEBETTER's picture

you made me laugh!!! but isnt it a good idea, its fresh!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
-DaMontana-'s picture

jajajajajjaaja
make me laugh

-DaMontana-
Activity Score 118
Knolex's picture

Jaque means Check, not the name of the guy who's receiving the package.

Knolex
Activity Score 121
Copywriter
Truns's picture

fast and thorough.
Simple and Clear.

Truns
Activity Score 53
Creative
Writer's picture

repeat the same thing...

Writer
Activity Score 129
Writer
fractalrene's picture

Good.

fractalrene
Activity Score 1504
Copywriter
Javier Ramírez's picture

Done by Fedex

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

TASTELIFEBETTER's picture

do you have the link!!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
jazarah's picture

i like it

jazarah
Activity Score 1262
at_petri's picture

javo_re give us a link

at_petri
Activity Score 61
el_pira's picture

This one works much better.

el_pira
Activity Score 160
Copywriter
Y.A's picture
Y.A
Activity Score 16
at_petri's picture

Javo_re I see where you try to draw the line.
Same product position, same kind of client...
But not the same idea. The fedex is about the time factor the other one is about delivery condition....

Good work thumbs up :)

at_petri
Activity Score 61
salvarredy's picture

Muy bueno,
la foto y la dire de arte están clavadas.

great job.

S

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Javier Ramírez's picture

No, Ii don´t mean that print Y.A.
I am searching for the link

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

cullers's picture

I had to read the comments to get the ad.

For some reason I thought they were putting the board game INTO the box - not taking it out in good condition and I also presumed the pieces were glued down. Made a weird assumption that this company did online gaming to keep you from having to do idiotic things like ship your board games or write letters to have a nice long distance chess match.

Apparently they're a shipping company. Huh.

cullers
Activity Score 332
SCAD
Truns's picture

your comment(cullers) try to yell: i'm smart.

''I also presumed the pieces were glued down.''
... ups... no smart, sorry... only funny.

Truns
Activity Score 53
Creative
sparky's picture

a nice idea. it is definitely in same arena as the DHL work, but maybe a bit unfair to compare because using a package is so innate to the product ...

this has a different idea to DHL and it 'owns' a different part of the market. Which is great ....they found the USP

sparky
Activity Score 454
Copywriter at M&C Saatchi
annie_us's picture

fast and thorough, simple and Clear. Idea and the art is good.

annie_us
Activity Score 90
Graphic Designer at Working in an International Advertising Agency
pierrelastname's picture

SAME CONCEPT SEEN BEFORE....

pierrelastname
Activity Score 2869
Copywriter
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