Description
80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps
This professional campaign titled 'Real Soaps' was published in Colombia in March, 2022. It was created for the brand: Dove, by ad agency: MullenLowe SSP3. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 2 years ago by Executive Creative Director: juan david Pardo of MullenLowe SSP3.
Credits
Advertising Agency: MullenLowe SSP3, Bogota, Colombia
Chief Executive Officer: Francisco Samper
Global Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Juan David Pardo
Executive Creative Director: Diego Muñoz
Chief Business Officer: José Manuel Hoyos
Creative Director: Nestor Benjumea
Creative Director: Andrés Celis
Copywriter: Natalia Chona
Art Director: Natalia Cabrera
Art Director: Alejandra Ramirez
Account Director: Natalia Fuentes
Account Executive: Gabriela López
Account Executive: Mateo Londoño
Production Director: José Vicente Altamar
Agency Productor: Tiffany Bernal
Editor: Juan Rivadeneira, John Castro
Digital DIrector: Jennifer Boshell
Film Director: Alejandro Ranchez
Photographer: Francisco Giraldo
