Much Bigger Madhatter

Agency Network: 
July 2013

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Print advertisment created by TBWA, Colombia for Cine Colombia, within the category: Recreation, Leisure.

Mega Sala cineco, much bigger movies.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez

Comments (6)

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certaintly's picture
Activity Score 3994

my guess is they thought of the execution first (or probably found this big hat, tiny people idea on some creative site), then slapped a logo on it.. considering it only works with hats

morse's picture
Activity Score 18024

Cool campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50174

Concept winner.

monoliz's picture
Activity Score 1304

why only hats?? why not other attributes and symbols of movies? i find first comment pretty reasonable
idea is great, they used it and killed it

salil.sharma's picture
Activity Score 2428

peerty nice

Designer Don't Do Different Things
They Do Things Differently

driving's picture
Activity Score 427

good execution, bad idea