Advertisement

Much Bigger Madhatter

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Print advertisement created by TBWA, Colombia for Cine Colombia, within the category: Recreation, Leisure.

Caption

Mega Sala cineco, much bigger movies.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
Log in or register to post comments
certaintly's picture

my guess is they thought of the execution first (or probably found this big hat, tiny people idea on some creative site), then slapped a logo on it.. considering it only works with hats

certaintly
Activity Score 3994
morse's picture

Cool campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Concept winner.

kleenex
Activity Score 51126
Web Designer/Developer
monoliz's picture

why only hats?? why not other attributes and symbols of movies? i find first comment pretty reasonable
idea is great, they used it and killed it

monoliz
Activity Score 1304
salil.sharma's picture

peerty nice

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

driving's picture

good execution, bad idea

driving
Activity Score 427
Featured Content

Latest Collections

Advertisement