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Sunglasses

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Y&R, Italy for Azonzotravel, within the category: Transport.

Caption

Saving the planet from tourists since 2004.
Azonzotravel

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
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Patrick_B's picture

???

Patrick_B
Activity Score 36
Emanresu's picture

I believe the message trying to be conveyed is that tourists will do dumb things more times than not while in a foreign land. Azonzotravel is the resource for enlightment and information on what to do in a new land and how to avoid doing dumb things. If that is the case, there are two slight problems:

1) The layout and format seems reminiscent of Diesel's most recent BE STUPID ads.

2) More than half of the campaign being shown on Ads of the World does not really portray tourists as a threat (in a humorous way). Wearing big sunglasses and taking a goofy picture with a structure or stature seem like common things anyone would do, especially out of boredom.

I will say that it is a nice thought, but could have definitely been pushed further or possibly even have taken a different approach.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
imagineit's picture

I don't like the style! So boring

imagineit
Activity Score 550
Paloma's picture

don't like it. bad

Paloma
Activity Score 531
gioborde's picture

Well they do lo like diesels lates, but Diesel layout is not all that original either. The idea is ok, but thats about it

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

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