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Beach

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Y&R, Italy for Azonzotravel, within the category: Transport.

Caption

Saving the planet from tourists since 2004.
Azonzotravel

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
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Highest Rated

Paloma's picture

I don't get the message. at all

Paloma
Activity Score 531
Blashyrkh's picture

I like the use of a non professional photography (or maybe is a bad camera) but still can't get the copy meaning and the relation with the image.

Blashyrkh
Activity Score 32890
Art Director
the_lizard_king's picture

WHAT?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

robbierae's picture

a company that buries people in sand. about time too.

robbierae
Activity Score 84
esteb's picture

A travel agency against tourists?
Don't understand it.

esteb
Activity Score 673
art
Shawali's picture

I get the idea, which is not bad, but the copy somehow doesn't live up to it. And the art looks a lot like the Diesel's "stupid" campaign: http://adsoftheworld.com/media/print/diesel_jeans_be_stupid_40

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mosho's picture

i agree about the Diesel's issue
it is almost the same as diesel's campain

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

bad astronaut's picture

it's only an issue because it's a reference of something you already saw.

bad astronaut
Activity Score 544
the_guest's picture

That is maybe the weakest point, the resemblance to Diesel's "stupid" campaign, though they came out almost at the same time. This campaign, too, is about stupid people, but with the opposite message. All in all, a good way of promoting a "different" kind of travel agency. Like it

the_guest
Activity Score 175
Paloma's picture

I don't get the message. at all

Paloma
Activity Score 531
bad astronaut's picture

Anthony Bourdain would get it.

bad astronaut
Activity Score 544
Guest's picture

Why Diesel?

Guest
Guest's picture

be stupid

Guest
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