Kiss
Description
Print advertisement created by Saatchi & Saatchi, Italy for Averna Cream, within the category: Health.
Executive Creative Director: Agostino Toscana
Art Director: Micaela Trani
Copywriter: Antonio Gigliotti
Photographer: Winkler+Noah
Quick! Someone get a bottle of averna cream! I want to see the rest of the show!
"Hey, our product is brown! Let's have a black man on our press ads!! I'm sure it's never been done before and that it's totally not racist!!"
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
It's a bad one but why racist??? I don't see any ku klux klan costume... please
The product is mulatto, so white+black...
it could have been better if two liquid, mixing, had taken the shape of the kiss... imo
but I still can't see any racism
groovy concept very captivating art direction thumbs up on the simplicity
groovy baby!
http://www.winkler-noah.it/#!/217282
Another Averna Cream ad???
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