Life Style Capsule, Man

Agency Network: 
May 2011

Outdoor advertisment created by Saatchi & Saatchi, Slovenia for Toyota, within the category: Automotive.

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc

Comments (8)

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Hammad S's picture
Hammad S
Activity Score 484

See this makes more sense than the woman one

shahidali's picture
Activity Score 4069

Loved the idea and the copy. AND the role reversal.


andylefty's picture
Activity Score 4535

I see how hobbies are an escape from the kids but the message conflicts with the previous ad as if women want to spend time with their kids and men don't. For that reason, it doesn't work for me.

morse's picture
Activity Score 18024

Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bob.C's picture
Activity Score 1159

Like the idea of the getaway & simple copy, but don't like the imagery. Partially because I agree with Andreas, the way the child is used makes things complex. As a father spending time with my child is a burden and the car represents freedom from that vs as a mother work represents a burden and spending time with my child represents freedom. It would have been cleaner to go from maybe a suit to surfing (ok not imaginative but more that direction)

CriticalVoice's picture
Activity Score 165

It would have been better if the woman could escape from the stresses of family life and goes surfing.

ace85le's picture
Activity Score 3935

Better than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.


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bhuvneshwar.chd's picture
Activity Score 989


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