Agency Network: 
January 2013
NiQuitin Direct Ad -  Calendar


We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.

Direct advertisement created by TBWA, Italy for NiQuitin, within the category: Health.

Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra
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Siddarth Basavaraj's picture

hmmmm not bad

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

gagan's picture


Activity Score 164
Creative Director at Fusion
philips's picture

boring boring boring

Activity Score 50
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