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johnN's picture

@purplerodent,. This campaign worked very well in Kenya. We creatives sometimes forget that the ads we make are not meant for us. You might have seen it somewhere else...but it was a first for the Kenyan target audience. IT SOLD THE PRODUCT. Isn't that what advertising is all about?

johnN
Activity Score 11
Creative Director
NatalieM's picture

It's a good use of a bus window. Way to spread the word.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

purplerodent's picture

Mindhunter: this is quite crap, its been used by so many people and products. I don't think theirs not much to show case here..

purplerodent
Activity Score 123
Art Director |

Mindhunter

Relaxane's picture

It could be Better idea to use multiple executives in multiple cars than the multiple windows of a single bus.
www.relaxane.com

Relaxane
Activity Score 10
Counsellor
mark.brando's picture

It`s good but not sophisticated
--
www.guerrilla-marketing.pl
www.youtube.com/trzeciii - Guerrilla TV

mark.brando
Activity Score 20
Strategy Manager |

GuerrillaTV - www.youtube.com/trzeciii - The movie channel about Alternative Marketing, Marketing of Experiences - Guerrilla, Viral, Buzz marketing and Ambient Media and Public Relations

www.guerrilla-marketing.pl

bathsheba's picture

This is very good for Kenya. Good stuff!

bathsheba
Activity Score 220
Creative Director at Leo Burnett
johnN's picture

@purplerodent,. This campaign worked very well in Kenya. We creatives sometimes forget that the ads we make are not meant for us. You might have seen it somewhere else...but it was a first for the Kenyan target audience. IT SOLD THE PRODUCT. Isn't that what advertising is all about?

johnN
Activity Score 11
Creative Director
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