Description
It’s 2021, and the pandemic rages on shamelessly. We had a year to learn about the virus, yet certain people continue to be ignorant. There are still many dumb ways to spread, from conspiracy theories to cough droplets. The dumbest way of all is voluntarily rejecting the solution: vaccination. Updating the magnetic, dark humour of viral PSA Dumb Ways to Die, Dumb Ways to Spread educates, exposes, and encourages working together to put an end to the pandemic. The once-viral song is catchy enough to appeal to a wider audience, making its message easier to spread than the virus itself. Weaving in footage of recent events and familiar characters, it serves as a reminder that the problem at hand is as relevant and significant as it was a year ago. When it comes to global safety, everyone can make a difference; it’s time we look at the bigger picture.
This student campaign titled 'Dumb Ways to Spread' was published in United Kingdom in March, 2021. It was created for the brands: Metro and NHS, by ad school: University for the Creative Arts. This Integrated medium campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 7 media assets. It was submitted about 3 years ago by Beatrice Bara.
Credits
Advertising School: University for the Creative Arts, Farnham, United Kingdom of Great Britain and Northern Ireland
Creative Concept: Tarek Badawi
Creative Concept: Beti Bara
Creative Concept: Bea Galkeviciute
Creative Concept: Kyle Gayle
Creative Concept: Jelmer Heijligers
Creative Concept: Cassia Hodgson
Creative Concept: Rayhannah Preston
Creative Concept: Payton Procter
Creative Concept: Phoebe Robinson
Creative Concept: Hannah Rees
Animation: Harvey Auerbach-Dunn
Animation: Kieran Firth-Bernard
Animation: Jack Hilder
Animators: Çise Tuna
Vocals: Eloise Kate
