Description
Situation:
TUGO, a home furniture and accessories brand in Colombia that has a sales section for second-hand and imperfect furniture.
Brief:
How do we change the consumer mindset towards used furniture?
Objectives:
Make consumers curious about this section of the stores and turn it into an alternative and sustainable business.
Impact description:
Through this campaign, Tugo was able to move their stock of used furniture, generating interest among consumers to discover unique furniture and give them a second life.
As a result, the stores had to expand the initially designated space with parking annexes due to the massive number of people interested in purchasing second-hand furniture.
This professional campaign titled 'Worse Places' was published in Colombia in January, 2022. It was created for the brand: Tugo, by ad agency: Buentipo Anchor. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 12 months ago.
Credits
Advertising Agency (School): Buentipo Anchor Bogotá Colombia
Production Company: Buentipo Anchor
CEO: Jose Mendoza
CCO: Joffre Carmona
CXO: Quimet Brugues
General Creative Director: Christian Tufano / Juan Carlos Valero
Creative Director: Francisco Jimenez
Digital Retoucher: Eugenio Reyes
Account Director: Juana Cortes
Brand: Tugo Furnitures
Marketing and Innovation Manager: Cristian Morales
