Description
The Times of India, the country’s largest circulated English daily, launched its latest 360-degree campaign, ‘The Times of a Better India’. Conceptualized by Wunderman Thompson, the campaign celebrates India’s progress through the decades since Independence and the opportunities it has created for citizens. Talking to not just newspaper readers but the brand’s growing digital following, the campaign is also being activated across media touchpoints.
Chronicling achievements and opportunities from a never-before-seen lens of interesting data points, lesser-known success stories, and a vision of what the future will bring, the campaign reminds every Indian that right now is the time to aspire and grow. Whether it is highlighting the country’s first underwater tunnel for the Kolkata Metro or India’s ambitions for Mars as part of its Space Programme. Cutting across sectors, vocations, and regions, the campaign touches people of all ages and genders with its stories of positive change.
This professional campaign titled 'The Times of a Better India' was published in India in July, 2022. It was created for the brand: The Times of India, by ad agency: Wunderman Thompson India. This 360° medium campaign contains 1 media asset. It was submitted almost 2 years ago.
