Description
Based on the insight that Alzheimer is literally a glitch in the patient’s brain, the social film 'The Glitch' was created using a Datamosh glitched effect to showcase the confused and frustrating moments that a person living with the disease, and their relatives can experience. The goal is to target a younger audience using a popular visual language to spread the message.
Teamed with neurologist Dr. Michael Lorrain, the Datamosh effect in the transitions was created with a design interpretation of the brainwaves of patients living with the Alzheimer’s disease, in order to bring the glitch to life. The story is inspired by true events described by a group of people living directly with the disease. To create an immersive experience film director Pedro Giomi from Caviar created a first-person perspective to take the audience to the patient’s point of view.
This professional campaign titled 'The Glitch' was published on January 01, 2023. It was created for the brand: Alzheimer Forschung Initiative, by ad agency: BBDO Germany. This Content, Digital, and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: Alzheimer Forschung Initiative
Agency: BBDO Group Germany
Managing Director: Kristoffer Heilemann
Chief Creative Officer: Jonathan Deeb and Till Diestel
Executive Creative Director: Rod Henriques
Creative Director: Pedro Americo
Head Of Art: Hugo Moura
Art Directors: Marco Serra And Daniel Tolentino
Copywriters: Marcos Alves And Tobias Hecking
Head Of Production: Kat Wyeth
Project Manager: Lena Grube
Account Director: Vera Vanselow
Production: Caviar
Executive Producer: Eva Van Riet
Producer: Michiel Knops And Charles Kinoo
Production Assistant: Nele Decraecker And Nathan Everaerts
Director: Pedro Giomi
1st Ad: Thuline De Brauwer
2nd Ad: Joël Domingos
Director Of Photography: Willem Jones
1st Ac: Jesper Rey
2nd Ac: Giel Dhaenens
Camera Operator: Astrid Van Canneyt
Gaffer: Kristof Coulier
Electrician: Teo Parma
Art Director: Stan Maertens
Set Designer: Camille Marlier and Marthe Hespel
Makeup Artist: Winke Walschap
Location Manager: Tom Geerits
Catering: Koen Merode
Casting: Louis Pons
Cast: Gauthier Danniau, Astrid Van Canneyt, Ilse Uitterlinden, Juls Sobron, Tim Myers, Richard Turner, Marion Tomkins
Post Production / VFX: Frames
Producer: Katia Renson
Editor: Rami D'aguiar
Producer: Jelle Robbeets
VFX Artist: Robin De Praetere And Elke D’haese
