Financial literacy for kids
FairMoney Financial literacy for kids (Children's day 2022 campaign)
Description
Most people believe you have to be a certain age to be introduced to financial education. This has led to a huge financial knowledge gap among millions of Nigerians as they grow into adulthood.
This campaign helps parents and guardians introduce and teach financial terms to children in a simplified and easily comprehensible manner.
The campaign was launched with a 1-minute video of a financial literacy storybook and an E-Book that is free to download via this link https://tr.ee/EU6sI46iA1
This professional campaign titled 'Financial literacy for kids' was published in Nigeria in May, 2022. It was created for the brand: FairMoney, . This Content, Design, and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Company: FairMoney Microfinance Bank
Air Director: Babatunde Ahmed
Copywriter: Tracy Iwu
Illustrator: Chisom Okafor
PR Manager: Nonso Nnamdi
Creative Marketing Manager: Olumide Aganga
Head of Marketing: Nengi Akinola
