The Festival of Togetherness- Durga Puja

Keyline created a Durga Puja campaign for the Indian Institute of Hotel Management which showcased the spirit of the festival with a unique approach.
The campaign featured five major days of the festival with catchy rhyme-filled captions, each one highlighting one of the major courses offered by the institute. The use of names like Haldar (a common Bengali surname) and Fernandez (a common Christian surname) added to the charm of the campaign, as it signified the inclusiveness of Durga Puja celebrations in West Bengal, transcending all barriers of religion, caste, and race. The campaign was a witty reminder that the institute, like the festival, does not discriminate and is open to all students regardless of their background.
The playful use of language and rhyme added a touch of fun to the celebration, while also highlighting the institute's commitment to providing quality education to all. The captions, when read carefully, are nothing short of innovative and witty.