Description
Since 1953, Brahma beer is the main partner of Brazilian football. They were there when Brazil won 5 times the World Cup. But not only that. In 1969, they were there when Brazilian football helped stop a war in Nigeria. In 2004, they were there when Brazilian football helped stop a war in Haiti. Brahma believes that football has already stopped many wars. But no war will ever stop the spirit of football.
“Football has the power of bringing people together under the same passion. So we can keep their hope alive until FC Mariupol can come back home” says Illia Balaban, Chief Creative Officer and CEO of Who Are You Agency, from Ukraine.
Ukraine has always been supportive of Brazilian football, many players launched their careers in Europe due to the visibility and opportunities they received playing in the Ukrainian League. Over the years the country became an important gateway for players to enter the European market.
In a show of solidarity with war-torn Ukraine, Brahma and the Ukrainian community in southern Brazil has taken the unprecedented action of renaming their local football team after the now disbanded Ukrainian club from Mariupol.
Because of the large Ukrainian community in the Prudentopolis region, many Ukrainian refugees fleeing the conflict in their home country ended up in southern Brazil. This makes the move very personal for many of the local residents, who overwhelmingly support the effort.
The São Paulo ad agency in response created a vibrant and many layered campaign that tells the story of how the Ukrainian community embraced FC Mariupol and their once proud city. The campaign includes a video, a website, out-of-home, digital ads, and more.
They turned the A.A. Batel, the most traditional football team from the Prudentópolis Region, a place with 75% of Ukrainians and Ukrainians descendants into FC Mariupol.
This professional campaign titled 'The Exiled Team' was published in Brazil and Ukraine in June, 2023. It was created for the brand: Brahma Beer, by ad agency: Africa. This Integrated medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Title: The Exiled Team
Client: Brahma
Product: Brahma Beer
Agency: Africa
Chief Creative Officer: Sergio Gordilho
ECD: Nicholas Bergantin, Gustavo Victorino, Rodrigo Marangoni
Creative Director: João Corazza, Bruno Reis, Raphael Santos, Henrique Martins
Art Director: Gustavo Victorino, Rafael Teixeira, João Corazza
Copywriter: Giovanna Carvalho, Nicholas Bergantin, Bruno Reis
VP of Client Service: Heloisa Pupim
Client Services: Rafael Marques, Vivianne Santos, Luísa Pires, Giulia Fernandes
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Thays Miranda, Theo Etlin
Creative Producers: Giovanna Lima, Lais Cattena, Luiz Carlos Knuppel Junior
Awards Director: Isabela Levy
Awards Assistant: Valentina De Luca
Head of Talents: Fernando Alonso
Producers: Bruna Cicolino, Paola Arnelas, Giovanna D’Agostino, Leandro Motta e Gabriella Marlene
CTO: Fábio Palma
Digital Project Manager: Beatriz Stalchmidt Marques
Director of Sustainability and Institutional Relations: Raphael Vandystadt
Insight - Innovation and Creative Research
Head: Eduardo Berardinelli
Senior researcher: Arthur De Wolf
Junior researcher: Mana Black
Content Lead: Gustavo Stevanato
Art Director: Beatriz Alpoim
Copywriter: Aline Fucs
Community Manager: André Moraes
Filmmaker: Thays Miranda
Content editor: Heleno Florentino
Agency Producers: Rodrigo Ferrari, Tais Olhiara
Agency Editor: Ernesto Neto, Fabio Maczka
Motion Designer: Vinícius Ale, Fabio Holtz, Fernando Freitas
Photographer: Rodrigo Pirim, Thays Miranda
Ukrainian Director: Yevhenii Dudnik
Film Production Company: Moonheist
Director: Willy Hajli
DOP: Vitor Bossa
Executive Director: Henrique Carvalhaes
Executive Production: Ariel Hidal e Manu Fenerich
Post-production: Space Gorila
Editor: Lucas Cainã
Colorist: Henrique Reganatti
Finisher: Gabriel Guedes
VFX: Valdo Caetano, Francinaldo Lemos, Felipe Lopes e Cadu Cipolla Luca
Sound Production Company: Satelite Audio
Musical Director: Roberto Coelho.
Account Manager: Fernanda Costa, Daniel Chasin, Camila Guedes, Mariana Tardelli
Musical Production: Hurso Ambrifi, Adilson Koiti, Mike Vlcek
Sound Design: Iran Ribas, Vithor Moraes
Finisher: Iran Ribas, Vithor Moraes
Voicer: João Piccoli
Ukrainian Translator: Oleg Kukhtinov
PR: VSK Public Relations, Felipe Borghese, Who Are You Agency
Sports Influencers Agent: Rodrigo Castro, Mario Bini
Press Conference Live Stream:
Production Company: NetShow.Me
Director of Streaming: Flávio Bonanome
Customer Service: Alison Vinicius Xavier da Costa
Account Executive: Victor Novais
Host and Commentator: Cléber Machado
Soccer Game Live Stream:
Production Company: Louder
CEO: Leandro Bernardes
Executive Producer: Luana Andrade
Producers: Raphael Nascimento, Eduardo Junior
Cameramen: Luiz Theodoro, Leandro Frutuoso, Ricardo Brito, Ricardo Correa
Transmission Technician: Wesley Fernandes da Silva
DTV: Tiago Ferreira
Technical Director: Adryano Fortien
Director: Joao Gabriel Salvatore
Ukrainian narrator: Yevhen Shkriada
Brazilian narrator: Fernando Camargo
Brazilian host: Bruno Laurence
Photographer: Reinaldo Reginato
Ukrainian Agency: Who Are You Agency
CEO/CCO: Illia Balaban
Strategy Director: Oleksandr Katkov
Creative Director: Anna Launets
Art Director: Artem Markov
Producer: Dima Bondar
Advertising release: 22/04/2023
Approved by: Daniel Wakswaser, Maurício Landi, Guilherme Almeida, Mariana Santos, Fernanda Zettler
