Description
Meet 'Brahma Phone': A phone created by a brand who understands everything about Carnival and nothing about cell phones
São Paulo, March 14, 2024 – AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.
This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret.
Brahma Phone was the best option for partygoers for four days.
Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken.
Celebration Without Complications
Brahma believes in making every moment of celebration count, unhindered by concerns of loss. The Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events.
The focus remains on promoting stress-free times at some of the world's most iconic gatherings.
Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection. “Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” comments Sergio Gordilho, Co-President and CCO of Africa Creative.
For Revelers Everywhere
Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities. This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances.
Brahma warmly invites all to embrace the liberation the Brahma Phone offers.
Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings. Brahma’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritize letting go, simplicity, is the essence of festivity.
About Africa Creative
Africa Creative (www.africa.com.br ) is one of the largest and most awarded advertising agencies in Brazil and Latin America, responsible for successful campaigns for some of the country’s most prestigious brands. Africa was founded in 2002 and is part of Omnicom Group’s DDB Worldwide.
About Brahma
Brahma (https://www.brahma.com.br/) is a premium quality, refreshing and authentic beer that embodies the spirit of Brazil. Brewed with passion and expertise, it delivers a unique taste that captures the essence of Brazilian culture and tradition. Made from the finest ingredients, Brahma Beer offers a smooth and crisp flavor profile that is perfect for any occasion.
This professional campaign titled 'Stop Worrying, Lose Your Phone, And Just Have Fun' was published in Brazil in March, 2024. It was created for the brand: Brahma Beer, by ad agency: Africa Creative. This Content and Design media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 1 month ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Title: Brahma Phone
Agency: Africa Creative
Advertiser: Brahma
CCO: Sergio Gordilho
Co-CCO: Nicholas Bergantin
Creative Director: Henrique Martins and Raphael Santos
Creation: Raphaela Filippetto, Lucas Menegotto, Rafael Teixeira, and Giovanna Carvalho
Co-COO: Heloísa Pupim
Account Services: Rafael Marques, Vivianne Santos, Luisa Pires, Giulia Fernandes
VP Media: Pedro Eustachio
Media: Thiago Martinez, Victor Berto, Caroline Richa, Victoria Molina, Carolina Oliveira, and Wenderson Gontijo
VP Planning: Ana Paula Kuroki
Planning: Pedro Paulo Martins Fernandes, Renata Ribeiro da Silva, Giovanni Cozer
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Thays Miranda
Creative Producers: Theo Etlin, Giovanna Lima, Laís Cattena, José Henrique, Raquel Martins
Production Assistant: Valentina De Luca
Product Personalization: Monkey Produções
Director of Customer Service: Renata Romo
Director of Production: Talita Matteoni
Executive Director: Paula Correia
Production Assistant: Carolina Martins
Set Designer: José Roberto Santos
Logistics: Ramon Santos
Graphic Artist: Fabio Ferreira
Visual Communication: TKCV
Printing House: Oba Print
Agency Production: Rodrigo Ferrari / Tais Olhiara / Carmen Castilho
Film Production
Image Producer: Kaus
Director: Los Pibes
Director of Photography: João Fröhlich
Executive Production: Thiago Mascarenhas / Camila Martinez
Producer: Carol Duarte
Coordination: Larissa Luisi
1st AD: Vinicius Lombardi
2nd AD: Mariana da Cruz Fernandes
1st Camera Assistant: Adinan Feijó Lopes
2nd Camera Assistant: Daniel da Cruz Oliveira
Production Director: Hugo Castelo Branco
Prod Assistant: Marcos Rodrigo do Nascimento (Markinhos)
Costume Designer: Fabiana T de Souza
Casting Producer: Eduardo Bruno Felsmann Junior
Location Producer: Fabiano Anacleto Ramos
Makeup: Cristina Rodrigues Malta
Post Production: Guava Post
Post Service: Letícia Almeida
Editor: Lucas Brasileiro
Finishing: Renan Chagas
Color: Acauan Pastore
VFX: Flow Effects
Sound Production: Satelite Audio
Musical Direction: Roberto Coelho, Kito Siqueira, and Hurso Ambrifi
Account Services: Fernanda Costa, Renata Schincariol, and Daniel Chasin
Music Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, and Koitty
Assistant Music Production: Alexandre Avicena
Finishing: Carla Cornea, Vithor Moraes, Arthur Dossa, and Iran Ribas
Finishing Assistant: Esteban Romero
Production Coordination: Camila Guedes, Letícia Oliveira, Bea Vieira, and Mariana Tardelli
Photo Production: Thinkers Studios
Studio: Thinkers Studios
Director: Hick Duarte
Light Designer: Gael Oliveira
Photo Assistants: Joe & Larissa Saito
Styling: Thathi Yumi Kurita
Styling Assistants: Larissa R and Adalberto A
Wardrobe: "Dona Antonia"
Beauty: Jake Falchi
Beauty Assistants: Pamela Hubner & Cintia S
Nails: Amara Conceição
Mock-up FX: Hugo Mockup 10
Casting: Brenda Queiroz
Casting: Beatriz Lima
Casting: Leandro Santos
Mof: Felipe Caparroz
Production Assistant: Dayane Fabião
Production Manager: Renato Guedes
Ambev Production: DraftLine Integrada
Head of Audiovisual Production: Julia Kannebley
Executive Production: Karin Stuckenschmidt and Carlos Grübber
Producer: Bruno Arneiro
Approval/Ambev: Daniel Wakswaser, Maurício Landi, Joice Carvalho, Mariana Montoaneli, Caique Lima
First Air Date: 02/06/2024
