The Beast

Director Daniel Marjan has taken the helm on three comedic spots for Sumsub, with production company electriclime° and creative agency Crowd teaming up for the shoot.

The campaign highlights Sumsub’s vision to bring a safe, accessible, and inclusive digital future for users and businesses alike.

‘The Beast’ campaign aims to personify fraud, with the Gorilla character we will show how fraud comes in the way of the users when the platforms they use are not secured.
With Director of Photography Kelvin Chew, the dynamic movement and composition of the films complement the character’s comedic elements, with the editing maximising the story’s humour.
Director Daniel Marjan said: “The goal of Sumsub was to create a contrast with the films, where the absurd meets the reality.

“Most importantly it was crucial to get the right costume which physically tells the story of the beast, bringing to life the concept with the surreal humour shining through.”