Description
The National Crime Prevention Council of Singapore (NCPC), together with Ogilvy Singapore, have launched their latest anti-scam awareness TVC for their ongoing “Spot the Signs” campaign, renewing efforts to educate the public about scams that continue to plague the city.
The new TVC uses behavioural science techniques to hone in on the emotional and mental toll of being scammed, and the effect that can have on individuals.
This professional campaign titled 'Spot the Signs' was published in Singapore in February, 2022. It was created for the brand: The National Crime Prevention Council of Singapore, by ad agency: Ogilvy Singapore. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Advertising Agency: Ogilvy Singapore
