Description
Across the globe, cultures and traditions hold a cherished place in our hearts, and their loss feels like a piece of our identity slipping away. Hence, when entrusted with the task of preserving UNESCO's intangible cultural heritage, our mission was to devise an engaging and enjoyable solution that would reconnect GenZ and families with their ancient musical and dance traditions, reigniting the bonds with their rich cultural roots.
This student campaign titled 'Save the Dance' was published in Germany in September, 2023. It was created for the brands: Just Dance and UNESCO, by ad school: Miami Ad School Europe. This Digital, Experiential, and Integrated media campaign is related to the Gaming and Other industries and contains 2 media assets. It was submitted 5 months ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
Advertising School: Miami ad School EU
Art Director: Matias Contreras & Abderrahmane Mehdi Bouktache
Copywriter: Abderrahmane Mehdi Bouktache
