Description
For more than 60 years, UNESCO has campaigned for press freedom and access to quality information for all.
The spread of disinformation across the globe is impacting how we think, vote in public elections and make government policy. Although the COVID-19 pandemic has shown how lies cost lives, the challenges posed by false and hateful forms of expression are even greater: they affect our identities, our knowledge, and our democratic systems.
This professional campaign titled 'Read the sources' was published in France in December, 2021. It was created for the brand: UNESCO, by ad agency: DDB Paris. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Advertising Agency: DDB Paris
Agency Supervisors: Vincent Léorat, Mathieu Bliguet, Lauren Riera, Justine Roux
Chief Creative Officer: Alexander Kalchev
Art Director: Idriss Dabre
Copywriter: Léa Laurenza
Copwriter Assistant: Louis Maschino
Strategic Planner: Cédric Ledoux
Print Producer: Jocya Mallet
PR Director: Anne-Marie Gibert
Post-producer: Sylvie Dumas
Sound production: Marine Cremer, Cédric Boit, Alexandre Vicart, Clément Reynaud
Motion Designer: Samuel Ben-Simon
Digital Production: Cher Ami
Artistic Director: Yannice Berthault
Project Director: Guillaume Brehat
Developer: Julien Barret
