Description
To sell an idea that is a pure brand, we needed a twist!
We needed to link the product, which is “Aghati” card to our TVC idea, so we humanized the Aghati and showed him in every scenario where the card can be used, giving our people in Ramadan a brand TVC that builds on their emotions and preparing them for a product that is soon to be launched.
The campaign was meant to be born and live on social. It kicked off with the TVC on social media and was backed up with different executions on different platforms (TikTok, Snapchat, Youtube, and Meta) with a different objective; to engage and build a fan base.
This professional campaign titled 'Ramadan Kareem, Aghati!' was published in Iraq in April, 2022. It was created for the brand: Switch, by ad agency: Brodmann. This 360° medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Advertising Agency: Brodmann, Iraq, Sulaymaniyah
Production Company: Suli Media
