Description
During Pride Month 2023, the campaign takes the rainbow colors away to highlight the true essence of the Parade: a fight for human rights, that never stopped walking since the first one.
This professional campaign titled 'Pride behind colours.' was published in Italy in June, 2023. It was created for the brand: WPP, by ad agency: Ogilvy. This OOH Outdoor and Print media campaign contains 3 media assets. It was submitted 10 months ago by Executive Creative Director: Francesco Basile of Ogilvy.
Credits
Agency: Ogilvy Italia
Chief Executive Officer: Roberta La Selva
President & Chief Creative Officer: Giuseppe Mastromatteo
Executive Creative Director: Francesco Basile
Executive Creative Director: Lavinia Francia
Head of Strategy: Luca Tapognani
Senior Experience Strategist: Melike Akyar
Head of Production: Sanam Bartoletti
Senior producer: Lorenzo Alaimo
Print Producer: Milena Sirtori
Campagna digital: Hogarth Italia
Managing director: Cesare Malescia
Head of digital & prepress: Alessandro Moneta
Impaginazione materiali digitali: Omar Cavalca
Gestione e coordinamento: Motta Loredana
Media: Kinetic Italia
Managing Director: Carlo Grillo
