Partnership For Creamier Ice Cream

In a move that will not surprise any ice cream enthusiast worth their cream, Tillamook County Creamery Association (TCCA) is bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun. The PCIC was founded in 2021 to ensure every scoop and cone of ice cream has more cream and better ingredients. The PCIC is on a mission to share creamier ice cream with everyone, and who better to lead the charge than actress, comedian, and author, Jenny Slate?

Ms. Slate joins the PCIC at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem…Tillamook) and those who, for some reason, don't. Working hard to convert everyone to the extra creamy side, Ms. Slate stars in a new digital advertising campaign created by Portland agency Sockeye for TCCA in which she and fellow members of the Partnership for Creamier Ice Cream go to great lengths to encourage sharing of Tillamook extra-creamy Ice Cream. The campaign debuts this week across connected TV, digital video, social, search and out of home.

“When you have a killer product advantage like creamier Tillamook Ice Cream and you let Jenny Slate loose to share the love, you have lots of happy ice cream lovers—and some marketing gold,” said Sockeye ECD Tim Sproul.

TCCA has been making ice cream with more cream than industry standards require since 1947, producing nearly 30 extra creamy Tillamook Ice Cream flavors, including Old-Fashioned Vanilla, Cookies & Cream, Oregon Strawberry, and Tillamook Mudslide. This year, TCCA also added the rich, buttery, and even a little salty Butter Pecan to the portfolio. All Tillamook Ice Cream is made with rBST-free milk1 and no artificial flavors or preservatives.