15T APRIL MOTORCYCLE DAY ACCELERATE YOUR DREAMS
15TH OF APRIL. MOTORCYCLE DAY. ACCELERATE YOUR DREAMS
Description
X-MADRID is a shopping center that was born with the idea of being an anti-shopping center; and as such this is the communication that works. In its business model there is a higher percentage of leisure offerings compared to retail offerings.
In this case and as the third edition of the motorcycle day, the briefing was open with the aim of attracting lovers of that world... And we thought of an audiovisual that in addition to entering their eyes would move their insides, that conveys the sensations of driving a motorcycle. The result was exceptional.
Such was the success of the campaign that today it surpasses 2 million views on Instagram and continues to grow.
This professional campaign titled 'MOTORCYCLE DAY' was published in Spain in March, 2024. It was created for the brand: X-Madrid, by ad agency: BRANDTOK. This Digital medium campaign is related to the Automotive, Real Estate, and Recreation, Leisure industries and contains 2 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: Brandtok
Client: X-Madrid
Creative Director: Alfonso Serrano Vreugde
Copy: Alfonso Serrano Vreugde
Art Director: Alfonso Serrano Vreugde and Francis Casanova
