Description
Buying a home today looks vastly different from ever before. Markets across the country are facing drastic inventory shortages, fluctuating mortgage rates are keeping buyers and sellers alike on the sidelines, and more and more renters are ready for the leap into their own home. Yet, in spite of challenging market dynamics, Millennials and Gen Z still dream of one day owning a home.
Rooted in the creative platform “Home Just Got Real,” Zillow’s latest campaign acknowledges that buying a home today is more challenging than just a couple of years ago, not to mention how different it is from their parents’ or grandparents’ generations. In partnership with creative agency 72andSunny LA, Zillow elevates the triumphs of today’s buyers while validating their unique challenges. From finally being the one to place the winning offer on a home in the heartfelt hero spot “The Journey Home” to finding the paw-fect home for a family with large furry friends, “Dog House.” Keen eyes can spot talented social media influencer and emerging actor @txunamy starring in the ad that highlights how a Zillow partner agent understood their needs, like a close-by dog park. All spots were directed by Karena Evans.
In recent years, Zillow has evolved its tools and solutions to help buyers navigate their individual journey at every step of the way. From helping to better understand what they can afford to engaging with trusted agents, touring potential dream homes, and getting pre-qualified in minutes, Zillow is committed to helping people get home.
This professional campaign titled 'The Journey Home' was published in United States in April, 2024. It was created for the brand: Zillow, by ad agency: 72andSunny. This Film medium campaign is related to the Real Estate industry and contains 3 media assets. It was submitted 12 days ago.
