Marvel Your Routine

Marvis, the Italian toothpaste brand, originating in Florence, has launched a fresh positioning campaign titled "Marvel Your Routine" to challenge the notion that oral hygiene is a tasteless, clinical chore. A farewell to a boring routine and a welcome to a toothpaste experience like no other. Marvis and LePub have teamed up to launch a campaign that challenges the idea that brushing your teeth is a tedious, flavorless task.

Marvis’ delightful tastes and beautiful design bring a campaign on oral hygiene to a whole new level featuring talented illustrators from all over the world. By creating unique and captivating stories that showcase the different flavors, Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein have celebrated the unique and eyecatching stories of the brand’s exuberant and refreshing attitude.

Thanks to its ability to spark a sense of wonder, Marvis elevates the ordinary into the extraordinary. In its enchanting world, toothbrushes become skis for an invigorating day on the slopes, firefighters break into unexpected pole-dance moves and some exuberant fish navigate through their refreshing tubes, revealing the pop and colorful palette of this universe.

The brand invites you to redefine and marvel at your routine turning it into a moment of genuine pleasure. It’s a declaration on a toothpaste revolution, leaving your eyes and mouth clean and with a hint of deliciousness.

Live from the 16th October, the integrated global campaign will be aired on digital and social channels and special OOH.