Description
Dedicated to the sun god, the harvest festival of Makar Sankranti is celebrated across the country to mark an important turning point in the astronomical and agricultural cycles as it denotes the coming of spring. Flying kites, preparing traditional sweets, and taking holy dip in rivers form an integral part of the celebrations.
To integrate the brand, we visually represented the post as a kite adorned with Cofsils Lozenges as decoration. The copy captured the essence of the festival while cleverly incorporating Cofsils' messaging about a sore throat.
This creative execution effectively tied the festival's theme of flying kites with the brand's focus on sore throat health, delivering a visually appealing and contextually relevant message to the audience.
This professional campaign titled 'Makar Sankranti' was published in India in January, 2024. It was created for the brands: CIPLA Health and Cofsils, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Advertising Agency: Auburn Digital Solutions
Concept & Copywriter: Bhakti Jogadia
Creative Designer: Sagar Sawant
Art Director: Abhijeet Kambli
Social Media Head: Karishma Manvi
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
