Description
The festival of Dusshera is celebrated every year in India to commemorate the victory of Lord Shri Ram over the evil king Raavan which also implies the victory of good over evil.
The idea here is that the words 'sore throat' has 10 letters which also resembles the 10 heads of evil king Raavan.
It is said that Raavan died by one single arrow of Lord Shri Ram. So to integrate the brand, the letters 'Sore Throat' transition into the 10 heads and Cofsils Lozenge on the arrow fires up to defeat the sore throat.
The copy is a Hinglish catchy rhyme that integrates both the festival & sore throat.
"Jaise hua Raavan ka Naash,
Cofsils khatam karega Kharash"
translates to just like ravaan was defeated, Cofsils will defeat sore throat in 5 minutes.
This professional campaign titled 'Dussehra Festive Campaign' was published in India in October, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Designer: Viraj Parkar
Video Editor: Santosh Shendkar
