Description
How to prove that "cleanliness" is something inherent to a gender?
We went to the root of it all: the definition of this term and asked the RAE (Real Academia Española) that the word "cleanliness" should no longer have a gender, arguing that, beyond men or women, it is a collective responsibility that should not be pigeonholed. We managed to awaken a conversation that we should have had a long time ago, and better yet, that everyone understood the importance of balancing the scales in a task that for years has been tilted towards women.
This student campaign titled 'Limpiez' was published in Colombia in February, 2024. It was created for the brand: Blancox, by ad schools: Sancho BBDO and VML Colombia. This Direct and OOH Outdoor media campaign is related to the Personal Accessories and Retail Services industries and contains 1 media asset. It was submitted 13 days ago.
Credits
Agency: VML Colombia, Sancho BBDO
Art Director: Sebastián Mayo Perdomo
Copywriter: Juan Diego Vega Combariza
Young Lions Colombia
