Description
Traditionally, timing is everything in the real estate process, and with that comes a lot of stress and uncertainty - however, not with Opendoor. The digital real estate company is changing how people think about real estate by reinventing life's most important transaction with a radically simple way to buy and sell a home, ultimately empowering them to move on their own timelines.
The brand's newest spots, "Out of Town" and “Migration," created by VB+P, highlight this great benefit and are a fun response to what seems to be a national pastime of scrolling real estate listings on our phones. The spots ask, 'What happens when you finally find "the one," only the timing couldn't be worse?'
In "Out of Town," a professional astronaut preparing for launch is faced with giving up on her dream home to pursue her dream of space until she discovers the solution is much easier than she imagined. In "Migration," a wildlife photographer on assignment halfway around the world faces a similar dilemma when he finds his dream home while patiently waiting for a once-in-a-lifetime wildlife event. Fortunately, his colleague shows him how Opendoor can provide the flexibility to make both his house and bird dreams come true.
The team collaborated with Director Fiona McGee, Cinematographer Ross Giardina, and Arts and Sciences to bring these stories to life.
This professional campaign titled 'It's never not the right time to move. ' was published in United States in April, 2023. It was created for the brand: Opendoor, by ad agency: Venables Bell & Partners. This Integrated medium campaign is related to the Real Estate industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Opendoor
David Corns, VP of Marketing
Allie Cote, Senior Director, Head of Marketing Strategy
Lauren West, Head of Content, Marketing
Tirza DiOro, Marketing Lead, Content
Venables, Bell + Partners
Paul Venables, Founder, Chairman
Will McGinness, Chief Creative Officer
Matt Keats, Group Creative Director, Copywriter
Matt Miller, Group Creative Director, Art Director
Hilary Coate, Head of Integrated Production
Ben Evangelista, Producer
Lexi Alaga, Producer
Justin Pitcher, Head of Brand Management
Kristin Obi, Group Brand Director
Mackenzie John, Brand Manager
Jasmine Clark, Head of Strategy
Neil Slotterback, Strategy Director
Christine Tom, Traffic Manager
Jeff Saunders, MCR Operations Manager
Madeline Fox, Taproom Studio Producer
Production: Production Company
Fiona McGee, Director
Mal Ward, Managing Director
Christina Skotland, Executive Producer
Milena Milicevic, Head of Production
Eric Sedorovitz, Line Producer
Ross Giardina, Director of Photography
Bailey Reeves, Production Supervisor
Editorial
Cut + Run
Pete Koob, Editor
Michelle Eskin, Managing Director
Brian Stanley, Executive Producer
Kristen Jenkins, Head of Production
Stefan Manz, Assistant Editor
Chance St. George, Assistant Editor
VFX
Blacksmith
John Shirley, VFX Shoot Supervisor
Hannah Wilk, VFX Shoot Supervisor
Robert Bruce, Lead Compositor
Mikey Pehanick, Color
Sam Howells, Color Assist
Matt Gehl, Color Assist
Ashley Goodwin, Producer
Perry Tate, Head of Production
Original Music & Sound Design
Walker
Sara Matarazzo, Managing Director
Stephanie Pigott, Senior Executive Producer
Danielle Soury, Senior Producer
Chris Nungary, Sound Designer
Walker, Original music
Mix & Sound Design
One Union
Joaby Deal, Engineer
Matthew Wood, Engineer
Michael Swarce, Executive Producer
