Description
Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways.
The first new sign, launched on 4/3, commemorated the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness."
The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America.
This professional campaign titled 'For-Sale Signs' was published in United States in April, 2023. It was created for the brand: Opendoor, by ad agency: Venables Bell & Partners. This Film medium campaign is related to the Real Estate industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Opendoor
David Corns, VP of Marketing
Allie Cote, Senior Director, Head of Marketing Strategy
Lauren West, Head of Content
Tirza DiOro, Marketing Lead, Content
Venables, Bell + Partners
Paul Venables, Founder, Chairman
Will McGinness, Chief Creative Officer
Matt Keats, Group Creative Director
Matt Miller, Group Creative Director
Kim McDonald - Senior Art Director
Cameron Hamlet - Copywriter
Annie Russo - Copywriter
Hilary Coate, Head of Integrated Production
Michelle Wells, Art Producer
Ben Evangelista, Producer
Justin Pitcher, Head of Brand Management
Kristin Obi, Group Brand Director
Mackenzie John, Brand Manager
Production:
Photography/Videography: Ian Albert
Editor: Michael Wolfe
Art Department: Colorbar, Stephen Cross
Library Fabricator: Waldenwood
