Description
Bank BPI, our client, is the official sponsor of the men's and women's football national teams. This year, the women's team qualified for the World Cup for the first time. A historic achievement that had to be highlighted, showing the bank's support for women's football but also for a more sustainable, fairer, more balanced society.
Thus, this campaign was created which, yesterday in its official presentation, left the President of the Portuguese Football Federation in tears, reached 2M views in 2 days and is now starting to spread around the world.
This professional campaign titled 'It`s a girl' was published in Portugal in May, 2023. It was created for the brand: Bank BPI, by ad agency: Dentsu Creative Portugal. This Film medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Advertising Agency: Dentsu Creative Portugal
Production Company: Ministério dos Filmes
CEO: Tomás Fores
CCO: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Art director: Ricardo Marques
Copywriter: João Moura
Producer: Martim Lemos
Client Services Director: Paula Cardoso
